A Find for the True Fashionista

Located on Merrick Road, Lonny’s Wardrobe is one of the largest boutiques in Merrick.

Catering to a clientele of stylish women 18 years and older, Lonny’s sells high-end designers conveniently in one location, including brands such as Citizens of Humanity, Halston Heritage, and Rebecca Minkoff.

Lonny’s first opened in 1971 in Oceanside, and after its immediate success, the founders, Ina and Walter Goldstein, expanded their business to four more locations on Long Island, including the store in Merrick. Lonny’s recently celebrated its 40th anniversary, an event that featured a fashion show, which exhibited the upcoming spring and summer fashions.

What makes a shopping experience different at Lonny’s is the hospitality and cutting-edge fashion knowledge of its employees.

The sales associates are true fashionistas that will not only help you find what you are looking for, but will also provide sound advice on what’s currently in style while selecting products to accentuate your features and hide your flaws. The one-on-one service is what creates not only repeated customers, but also forms the friendships between its employees and patrons.

If you are lucky, you may even happen to shop during one of their in-store modeling expos, where designers’ new styles are exhibited live for shoppers.

If you prefer to shop in the privacy of your own home, you may now do so at Lonnys .com. There, you can also check out all the new merchandise, top sellers, and even sale items before hitting the store.